Proposed Solution: What about a badge or seal from a third party that offered: "It's not get rich quick. It's based on stoic philosophies (in my mind, anyway) that focus on decision-making processes, adding value to the life experience of others and giving of yourself." When I took note of the quick judgmental responses that I received just for mentioning this title to coworkers and family, I started adding my own explanation to tackle them preemptively: "It's not 'get rich quick,' it's Get Rich Hard. What does appeal to all readers is improved quality of life and knowing that their investments (time, effort, money) is rewarded in a meaningful way. But IT doesn't appeal to all readers, and it doesn't break away from the scripted "getting rich will never happen and anyone who says I can be is lying" response. When I read it, I assumed that this book would focus on Internet ventures, which turns out to be how DeMarco became wealthy. There is a subtitle: "Crack the code to wealth and live rich for a lifetime." This is ok. If DeMarco can't change the title, why not try and add something to the cover that clarifies the message. MILLIONAIRE FASTLANE FORUM WHITE LABEL HOW TO Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime.morenthony Kim My first main takeaway is this: the entire framework that financial gurus sell (get an education, job, invest in the markets, invest in your house, re more My first main takeaway is this. Fastlane is an entrepreneur discussion forum based on The C.E.N.T.S Framework outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED®). In my experience, this is the result of its implicit association with "get rich quick" schemes. Pain Point: "The Millionaire Fastlane " title turns off prospective readers. He's heard the feedback, which meets the 3 strikes rule, but he feels strongly that this title is tied to the core message of the material and can't be changed. Or it could be the book's title.Īs DeMarco said in the Great Rat Race Escape, the title of his first book is a turn off for some people. Now, it could be their perception of who I am and what I fall victim to. When I talk to people about this particular book, most immediately give me that dubious stare that indicates they believe I'm getting duped and I'm trying to bring them down with me. I believe it is a barrier that can be addressed. This book has true value, but there's a barrier that prevents some from gaining it. I read to improve my mind, decision-making and leadership abilities. Reading is leading, and I've spent the last 22 years serving in the Air Force (retired in Oct 21). When I read something that I enjoy or find adds value to my life, I often share it, talk about it and try to get others to read it. Millionaire Fastlane is an amazing read and great road map for exponential wealth development.
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